All Consumers Will Feel the Effect of Snapchat Maker Giving Up on Pixy Drone

Most businesses appear eager to join in the rite of passage of destroying customer trust. Any number of events, from innocent failings to predict the future to deceptive financial schemes, could serve as those defining moments.

Recently, Snap, the company that makes Snapchat, said it would lay off 20% of its workforce and stop producing its brand-new Pixy drone. This sparked questions and concerns in my head that had been simmering for some time.

Because Snap cancelled it four months after announcing and starting to sell it, it's possible you were unaware the business had created a small, controller-free video-taking drone.

Pixy wasn't perfect when it first launched, but it had a certain magical aspect that made it worthwhile to take into account.

In February 2022, Spotify formally debuted its Car Thing automotive music player, which was then discontinued after six months.

This sentiment also applies to Snap. Even if Pixy was released at the wrong moment, I will be very wary of new hardware releases in the future.

Snap, in contrast to Spotify, does have a history of making hardware, albeit a small one. It released the first edition of its Spectacles camera eyewear in 2016, and a second iteration in 2018.

Snap's glasses and drone were a tempting blue-ocean product sector for it to travel, even though hardware may not be its primary business.

Pixy was a worthy undertaking since it allows Snap to expand its video and photo product offerings.

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